We are pleased to announce that we have signed a contract with Patties Food Group Pty Ltd. as a new official partner. The logo of the meat pie brand 'Four’N Twenty,' developed by Patties Food Group, will be placed on the right back side of the FC Tokyo official uniform shorts to strengthen PR activities in Japan. Additionally, we will start offering meat pies, a popular snack for watching sports in Australia, at FC Tokyo home games.

Company Overview

Representative

Paul Hitchcock, Chief Executive Officer

Head Office

Head Office Address: L2, 1 Joseph Avenue Mentone, Victoria 3194, Australia

Established

1966

Business Description

Since its founding in 1966, Patties Food Group has developed a diverse brand portfolio of widely loved snacks and prepared frozen foods. It manufactures many leading brands representing Australia and New Zealand, and has built strong, long-standing trust with customers across a wide range of sectors including food service, retail, gas stations, convenience stores, and fast food outlets. For more details, please visit https://www.pattiesfoodgroup.com/.
For information about 'Four’N Twenty,' please check https://www.fourntwentyjapan.com/ and the Instagram account '@Fourntwentyjp.'

URL

https://www.pattiesfoodgroup.com/

Partner Category

Premium Partner

Comment from Patties Food Group Pty Ltd.

“Patties Food Group believes great food and sport bring people together. Our flagship brand, Four’N Twenty, is accelerating its expansion into Japan through a new multi-year partnership with J.League club FC Tokyo. Four’N Twenty is Australia’s most iconic meat pie brand, loved for almost 80 years. The vision of Four’N Twenty is to “Pie the World”. Our partnership with FC Tokyo is an exciting opportunity to introduce our iconic meat pie to Japanese sports fans. We are sure that our partnership with FC Tokyo provides a unique platform to connect with passionate sports fans, build familiarity with the brand and support our long-term growth in Japan.”

Translation)
“Patties Food Group believes that great food and sport have the power to bring people together. Our main brand, ‘Four’N Twenty,’ is accelerating its business expansion in the Japanese market through a new multi-year partnership with J.League club FC Tokyo. ‘Four’N Twenty’ is Australia’s representative meat pie brand, loved for about 80 years. With the vision of ‘Pie the World’ – delivering the wonderful taste of Australia to the world – we see this partnership with FC Tokyo as a fantastic opportunity to introduce this iconic Australian meat pie to sports fans in Japan. We are confident that our partnership with FC Tokyo will serve as a bridge to connect with passionate sports fans, foster familiarity with our brand, and support our long-term growth in Japan.”

FC Tokyo (Tokyo Football Club Co., Ltd.)
President and CEO Eisuke Shirai's Comment

“We are very pleased and proud to welcome Patties Food Group, a leading Australian food company, as FC Tokyo’s new Premium Partner.
Their flagship brand, Four’N Twenty, has long supported Australia’s sports viewing culture, and the philosophy of Patties Food Group—that food and sport have the power to bring people together—deeply resonates with the vision we pursue as a club.
Through this partnership, we will not only display the 'Four’N Twenty' logo on the right back side of the official uniform shorts worn by players and expand its presence within the stadium and digital media, but also offer fans and supporters a new stadium experience and establish a new 'standard for sports viewing' by operating collaborative kitchen cars at FC Tokyo home game venues.
While delivering new ways to enjoy sports viewing from Tokyo, the club will unite and move forward together to contribute to the long-term growth of Patties Food Group in the Japanese market.

Partnership Initiatives

・Display of the 'Four’N Twenty' logo on the right back side of the official uniform shorts
・Display of the logo on LED signage inside the stadium
・Display of the logo on images announcing the 'Starting XI' posted on official SNS
・Operation of a collaborative kitchen car during FC Tokyo home games held at Ajinomoto Stadium