Announcement of New Official Partnership Agreement with Mellow Co., Ltd.
We are pleased to announce that we have signed a contract with Mellow Co., Ltd. as a new official partner.
Company Overview
Representative
President, Representative Director and CEO
Masayoshi Ishizawa
Head Office
105-0004
7F, Shinbashi Ekimae Building No.1, 2-20-15 Shinbashi, Minato-ku, Tokyo
Established
February 18, 2016
Business Description
・Vacant land utilization business using mobility
・Support and consulting business for opening store-type mobility
・Direct management business of kitchen cars
URL
Partner Category
Bronze Partner
Comment from Mellow Inc.
Mellow Inc., which operates the kitchen car platform 'SHOP STOP,' has signed an official sponsorship agreement with FC Tokyo, a professional soccer club representing Tokyo.
We feel that FC Tokyo’s fans and supporters are highly sensitive to food and enjoy the entire viewing experience, including stadium gourmet. By adding the value of "food" to the extraordinary experience of watching soccer, the stadium experience can be made even richer. We see great significance in this potential, which led to our sponsorship this time.
We strongly empathize with FC Tokyo's attitude of sincerely facing battles on the pitch while walking together with the local people and the daily life of the city. The club's way of moving people's emotions through sports and nurturing connections with the city overlaps with the values that SHOP STOP has aimed for.
Through this sponsorship agreement, SHOP STOP will contribute to further enhancing the stadium dining experience and strengthening connections with the city and local communities. By leveraging its network of diverse kitchen car operators, it will create opportunities to encounter new vendors and offer stadium gourmet food that reflects the themes, seasonal elements, and regional characteristics of each match, creating memorable experiences of "the taste from that game."
Furthermore, we believe that creating dining experiences that can be encountered again not only at the match venue but also in the everyday life of the city is a unique value of SHOP STOP.
Going forward, together with FC Tokyo, we aim to realize a more human and heartfelt cheering experience, envisioning a future where the passion of support circulates to the city, and the warmth of the city's daily life flows back to the stadium.
