NEWS News

Tokyo Football Club Co., Ltd. (FC Tokyo) held the 2026/27 Meiji Yasuda J1 League Sec. 3 match, “FC Tokyo vs JEF United Chiba,” at MUFG Stadium (Japan National Stadium) on August 21, 2026 (Fri), as “Biore Day,” presented by Kao Biore.
With "heat protection" as its theme, the event featured a giveaway of Bioré Cooling Towels to the first 30,000 attendees, as well as a Bioré booth where visitors could try cooling-series products and Bioré UV sunscreen. These and other activations energized the stadium and showcased the appeal of the Bioré brand and its products to many fans and supporters.

'Biore Day' Event Overview

・Title Match Name: 'Biore Day'
・Date: August 21, 2026 (Fri)
・Venue: MUFG Stadium (Japan National Stadium)
・Matchup/Result: FC Tokyo 2-0 JEF United Chiba
・Attendance: 52,200
・Partner Company: Kao Biore

Details of the Day's Events

Team photo with the pre-match squad board (naming rights board)

① Bouquet Presentation

【Presenters】
□Kao Corporation, Health & Beauty Care Business, Skin Care Business, Brand Director
Tatsuro Kobayashi
□Kao Corporation, Health & Beauty Care Business, Senior Marketer
Hitomi Yamada

② Booth Exhibition

【Implementation Details】
・Set up the "Bioré Heat and UV Protection Booth," where visitors could try Cool Series products and Bioré UV sunscreen

③Visitor Gifts

"Bioré Day" Bioré Cool Towel・Name of item distributed: "Bioré Day" Bioré Cool Towel
・Quantity Distributed: First 30,000 visitors

④Stadium Tour

A stadium tour was held for 20 Biore representatives.

⑤High-Fives & Pitch Training Viewing

High-fives and pitch training viewing were held for 50 Biore representatives.

⑥Halftime Lap of the Pitch by Biore Mama and Biore Representatives

A halftime lap around the pitch was held featuring Biore Moms and Biore representatives.

Comment from Biore

Kao Corporation
Health & Beauty Care Business, Skin Care Business, Brand Director Tatsuro Kobayashi
“We are delighted to have been able to hold ‘Biore Day’ at FC Tokyo’s home match.
On the day, many fans and supporters joined us, providing an opportunity for them to experience Biore's heat and UV protection solutions firsthand through the distribution of "Biore Cooling Towels" and product trials at the heat and UV protection booth.
Biore continues to offer a range of products and initiatives so that everyone can stay comfortable even during seasons when heat and UV rays are a concern. Through our partnership with FC Tokyo, we will continue to deliver new value and make the matchday experience even more comfortable for fans and supporters. We appreciate your continued support of Biore.

Partner Company Overview

Company Name: Kao Corporation
Business Activities: Manufacture and sale of consumer products and chemical products, among others
Address: 1-14-10 Nihonbashi Kayabacho, Chuo-ku, Tokyo 103-0025, Japan
Representative: Yoshihiro Hasebe, Representative Director, President and Executive Officer
Biore Brand Website: https://www.kao.co.jp/biore/